Award Winning Websites Announced by Web Marketing Association
Today, the Web Marketing Association announced the winners in its annual design and development competition. Duo congratulates 5 clients who are the recipients of this international website recognition:
- Chicago Public Library – Government Standard of Excellence
- Valorem Law – Legal Standard of Excellence
- Chicago Public Schools Alumni – School Standard of Excellence
- Bracewell Giuliani – Legal Standard of Excellence
- B.C. Ziegler – Financial Services Outstanding Website
The common thread among these projects and our clients is their engagement and active collaboration with us to manage their content so they would realize meaningful business objectives. Our clients put a lot of effort into their projects and, in addition to gaining organizational benefit it is wonderful to see them be publicly recognized for their achievement. Congratulations.
Winning a Web Marketing Association WebAward competition, now in its 12th year, is particularly noteworthy. A panel of international judges applies a 10-point scale to 7 criteria for evaluating websites, recognizing the interplay of multiple factors for determining what works online. These criteria are:
- Design
- Innovation
- Content
- Technology
- Interactivity
- Copywriting
- Ease of use
Additionally, judges offered constructive criticism and emotional context to overcome the limitations of their numeric judging scale. Noting the interaction design of the Ziegler website one judge wrote, “You have done a great job of anticipating your audience.” A tip of the hat was extended to the complex underlying technology of the Chicago Public Library site with, “”This is a strong interactive site. It allows the users to interact with the site provider, allowing them to save time by doing research online…”
Reaffirming what many of us have felt about Chicago Public Schools Alumni website, “”This site is fantastic. Really impressive interactivity. Excellent work!” Our content-rich law firm clients’ sites were singled out as well regarding the rich content of Bracewell Giuliani, “The content is compelling.” and the positioning of Valorem, “”Great copy and distinct style and messaging. Sets it apart from the others without undermining credibility.”
