Tagged with 'web content management'

Save $1 Billion with Web Content Management!

I am fascinated by a story that has played out this week between United Airlines and Google.  If you haven’t heard, late last Saturday night the Tribune-owned Florida newspaper Sun-Sentinel inadvertently posted a 6-year old article (with no dateline) on it’s website with the headline “UAL Files For Bankruptcy.” 

Who knows why this happened - but it does demonstrate the importance of a well thought out and executed web content management system.  To continue the story and I quote from the Tribune, “Tribune Co. said the story had received a single visit about 1 a.m. Eastern time Sunday but because traffic was so light to the states business section at that hour, one click constituted “most viewed” status.  Consequently, a new link was placed in the list of “most viewed” stories on the business page and the Google search crawler picked it up.”  The next day a sloppy securities analyst from Bloomberg summarized the article and UAL stock dropped 75%, losing over one Billion dollars before trading was halted.

The article should have had a dateline.  A simple rule enforcing a dateline in their web content management system would have alleviated the problem, even if the old article was inadvertently published.  New tools to manage web content are available for a fraction of the cost five years ago. Don’t make a billion dollar mistake, consider your own web content management vulnerabilities, and engage a professional to manage your risks.

Update: The New York Times wrote a great analysis of this in, “How a Series of Mistakes Hurt Shares of United” September 15.

Add a Comment (2)

Web Content Management Webcast: Beyond Traditional Models

As business units demand more from a web presence, IT has been asked to respond with web content management (WCM) systems that do more than deliver content. This webcast from Search CIO Midmarket (registration and Real Player required) examines the types of content management systems available, the differences between standard WCM products and persuasive WCM products that manage and deliver content.podcast

Duo Consulting CEO Michael Silverman and Scott Abel, The Content Wrangler, producers of the Web Content Conferences, sift through the hype of certain features and discuss web delivery extras such as personalization, analytics, and multichannel delivery. They also offer specific advice and user examples on how you can set up a successful WCM system that meets the needs of both IT and the business.

Add a Comment