This Mobile Moment – Mobile Content Strategy

One of the most important components of the mobile platform is user experience–more specifically, the moment a mobile user connects with the right content at the right time. In their joint presentation, Colleen Jones of Content Science discusses the tools and tricks of the trade behind creating the perfect mobile moment for users. So how do you determine the ways your user will interact with your product? Colleen suggests you ask yourself simple questions such as: “is your mobile moment about saving time, or killing time?” and “does your mobile moment help save money, or make money?” The answers will steer you in the right direction. 

Joined by Tim Jones of North Carolina State University, Colleen also discusses how they managed to translate the knowledge of their users into a practical location-based applications for NCSU. They give examples of how using the “what’s happening” of the mobile moment as a foundation from which to build your editorial and architectural strategies allows you to fully understand the purpose you’re building around, which makes it easier to determine what needs to go into your project, and what can be left on the table. And as for measuring success, they suggest considering the value of the interaction in addition to the raw numbers. Examples of mobile apps done right, and the stories of those gone horribly wrong help illustrate the importance of identifying and taking hold of your mobile moment before it slips away.