Jeff MacIntyre Describes a Methodology for Content Strategy – Video

Talking about the importance of content on websites is definitely good and often useful, but what happens next — what do we do when the discussion’s over, and it’s time to get down to the actual work of improving information? In “Audit, Plan, Build, Grow: A Methodology for Content Strategy”, experienced content strategist Jeff MacIntyre explains the methodology behind organized, people-centric, and ultimately effective content strategy.

Thoroughly analyzing and understanding what’s there and adapting as necessary to content management systems, company hierarchy, and audience; these processes help us do more of the work we want to do, and do it well. Using Predicate, his content and editorial strategy consultancy, as a reference base, Jeff uses real-life examples to illustrate the importance of having a plan, and how it not only benefits both company and client, but paves the way for a bright content future.