That’s music to my ears, because I’m a content writer. But you don’t have to choose between the two, and you never will. I’ve worked in the publishing business (print and digital) for 31 years as a writer/editor, and one of the greatest satisfactions of my career has been collaboration with art directors, designers, photographers, and illustrators. Words without an appealing presentation are just as desolate as design without editorial substance.

So, back to the question you were answering: in a crowded marketplace, what makes a website stand out? I’d say the integration of design and editorial substance. The images have to support the message (or, in the case of Better Homes and Gardens, where I worked in the 1980s, the other way around).