Tweets and Links and Blogs, Oh My!

If you’re like many marketers, delving into social media may feel like stepping onto a roller coaster; exciting and super scary all at the same time. I can’t tell you how many times I’ve heard someone say, “I don’t get Twitter. Why do I care what someone had for breakfast today?” The truth is, social media is here to stay, it can help your business and if you’re a marketer I hope you’ve already bought your ticket.

In a keynote presentation at the Web Content Conference, Rob Rose argued that we are in a transformational stage in marketing. Those of you who cringe when you hear the term “social media” will love his view that when it comes to this Web 2.0 world where there are “no rules.”

The bad news is that if you’re looking for an easy road map to follow or a step-by-step guide to guarantee success, there isn’t one. The good news is that innovation wins; and you can use the skills and ideas that you already have as a marketer to make social media work for you. Don’t be afraid to blaze your own trail.

If social media is still an unknown to you, don’t let your fears paralyze you. You don’t have to be “this tall” to ride, but you do have to jump on.