Content Management Lacks Sex Appeal. But It’s Your Online Heart & Soul

Social media has the buzz. Mention Facebook or Twitter and eyes light up in recognition. Heads nod in acknowledgement. But if you steer the conversation to content management systems, people drift away. Or snore. Yet content management systems are the engines under the hood of every web presence. If you have a website, you have a content management system. But that is like saying that if you eat, you are on a diet. Well, you are. It just may be a bad diet or an unmanaged diet, but it is your diet.

Not understanding your content management system can have the same effect on your web presence as not managing your personal diet. It can lead to poor performance and even death. So we’ve been on a crusade to raise awareness of content management. We’re kind of the Homeland Security for Content Management. Pay attention. The threat level is orange. So in June, we’re having a content management party and we’re calling it Web Content Conference – Delivering Personalized Dynamic Web Content . We’ve recruited a number of stars to help us out. Meet some of them below. And meet them in person.

One of my favorite Tweeters is Joe Pulizzi (Twitter.com/juntajoe) who embraces content marketing and can tell you how your online content is killing your brand. I also follow Jeremy Epstein, Twitter.com/jer979,and has a great website, www.NeverStopMarketing.com. Perhaps you never heard of him but Jeremy’s clients include the the New York Times, Microsoft and Johnson and Johnson. Maybe you want to pay closer attention to what Jeremy is doing. And I really like Stewart Mader, who recently published Wikipatterns, because he continues to evangelize Wikis in the workplace. If you do nothing else, visit his bloggish website, www.ikiw.org (wiki spelled backward!)

So if you think web content management isn’t sexy, permit us to change your mind. Over 2 days, 5 keynotes and 11 breakout sessions, we’re bringing some of the best content management authorities together to share their knowledge and experience. The Web Content Conference is June 15 and 16 in Chicago.