This Website Launch Announcement Tells a Bigger Story

I really dislike website launch announcements. You know, “We’re pleased to announce the launch of our new, fancynewsite.whatever, blah, blah.” But last night’s launch of the new CouponCabin website is more than

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about a cool new site, which it is.  It is about having an effective internal process for running a project, the value of dedicated staff and the importance of having a functional partnership with the client.  This is what our project manager, Tara Vorhes, shared with our company in a launch announcement email.  I want to share it with you:

“As many of you (at Duo) know, this project was a huge challenge for the project team with an incredibly aggressive, not-flexible deadline that was of highest priority for the client.  The custom developed site went live this evening when just about 2 months ago the wireframes were being approved, designs kicking off, and estimates being completed.  The team pulled together to launch on time and in budget. Everyone brought their “A” game.

The team really did everything they could to make it happen and always with a smile.  Matt did a fantastic job as the tech lead for this project  (however he may be dreaming about data imports and caching for weeks to come), Tim was a huge help with so many pieces in addition to the user submitted content, and Jeff was invaluable for interaction design and build.  Many people played a role in the team and in our ability to meet this incredibly important launch date: Pooja, Jough, Scott, Brian, Rose, Sue, Dan, Tony, Phil, Graham, and Fred.  It was absolutely a team effort and everyone exemplified the Duo core values- whether through joining the team for the past month or in the last week for testing.”

Tara also added how valuable the CouponCabin contribution was by being positive, engaged and responsive, thereby permitting Duo to adjust and move efficiently through the project.

So there you have it. On time. On budget. Engaged client. Core company values. Successful launch. These are things we’re truly pleased to announce.