January, 2009

Troubleshooting DNS issues

Yesterday we experienced an issue reaching some of our .org domains and I wanted to write a bit about the troubleshooting process I used to determine what the problem was.

At around 10:15 am I was gathered with most of our company in our main conference room (watching a stream of the inauguration activities) when my pager went off alerting me that one of our sites was down.  The first thing I did was verifiy that the web server and database were up and serving content correctly.  Next I tried to reach the site from my laptop.  This particular site answers to both http://www.financeleaders.org and http://financeleaders.org ordinarily, but at the time only the second was actually responding.

The next step is to verify the DNS results for both those two addresses.  Commonly this is done simply with the ping utility.  “ping financeleaders.org” gave me the result I expected, but “ping www.financeleaders.org” returned “unknown host.”

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Job Hunting in 140 Characters

Chelsea Winkel needed a job. A recent Chicago transplant, the interaction designer wasn’t having much success. Advice from others mostly fell along the lines of, in her words: “I got my first job in Chicago through a recommendation of someone already working in Chicago.” After applying to yet another job and barely receiving a response, she decided to take her search public- and direct. Although she originally created a Twitter account (under the name hirechelsea) for social purposes, the transition from pleasure to business was an easy one. Within hours of Tweeting “Who do I have to schmooze to get a job in this joint?” she received three direct messages, a much better (and as it would turn out, more substantial) turnout than anything else she’d tried so far.

One of those messages was from Jeff Kenny, a veteran interaction designer for Duo. After attending the IDEA 2008 conference, Jeff noticed Jason Fried, founder of 37signals, thank another Twitter user for a write-up of the conference: Chelsea had also attended, but she and Jeff had not crossed paths. After reading her updates, jeffkenny and hirechelsea began chatting back and forth, and eventually “I started following her and ended up replying to one of her questions and then she started following me.” From her Twitter account Jeff found her website, and noticed she had worked for Pearson, for whom he’d done freelance work for in the past. After following each other for about a month and exchanging numerous Tweets, he saw she was looking for work. After a few direct Twitter messages, Jeff sent Chelsea’s resume to the head of Duo’s design department, and the rest is history. Interestingly enough, word may have spread: after Chelsea was hired, Jeff experienced a brief surge of followers.

Was Chelsea’s success a fluke, or does Twitter have applications beyond what its name would suggest? “Apparently, being less formal and little more public worked,” said Chelsea of her job-finding strategy. She credits the application’s almost innately informal style with helping land her current position: “People can see your personality.” Jeff’s reasoning supported these sentiments: “I clicked her name to see what kind of stuff she tweeted about,” he said, “and it seemed mostly in line with my thinking.” Twitter heightens the chance of serendipitous meetings, allowing those with a few degrees of separation to find each other and connect in ways they might not have otherwise. It allows users to customize their level of involvement, and as Jeff put it “just throw something out there and it goes to the public timeline, not just followers- which allows you to reach a potentially wider audience.”

Both seemed to agree that despite the fortunate accident that brought them together, the key to making Twitter work for you is being proactive. Chelsea put her skills and desire out to a network of thousands, and was rewarded with Jeff’s interest and eventually, a job. “Along with a hefty campaign to brand myself and the name ‘hirechelsea’,” she said, “what it comes down to is I asked.”

Jeff and Chelsea’s conversation is archived here.

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Intermittant outtages on .org sites (i.e. ncsasports.org)

We’re tracking a problem that’s manifesting itself as intermittent outages to .org domains.  what appears to be happening is that sometimes the .org DNS servers will return a null response instead of the authoritative servers.  This results in our local DNS servers caching a “null value” on the response and the site appears down until the cache expires and the full recursive lookup happens again.

Here’s an example of a failed recursive lookup:

sfrazer-mbp:~ sfrazer$ dig +trace www.prairie.org

; <<>> DiG 9.4.2-P2 <<>> +trace www.prairie.org
;; global options:  printcmd
.            79601    IN    NS    l.root-servers.net.
.            79601    IN    NS    j.root-servers.net.
.            79601    IN    NS    c.root-servers.net.
.            79601    IN    NS    k.root-servers.net.
.            79601    IN    NS    i.root-servers.net.
.            79601    IN    NS    d.root-servers.net.
.            79601    IN    NS    b.root-servers.net.
.            79601    IN    NS    f.root-servers.net.
.            79601    IN    NS    a.root-servers.net.
.            79601    IN    NS    m.root-servers.net.
.            79601    IN    NS    e.root-servers.net.
.            79601    IN    NS    h.root-servers.net.
.            79601    IN    NS    g.root-servers.net.
;; Received 449 bytes from 192.168.0.21#53(192.168.0.21) in 11 ms

org.            172800    IN    NS    C0.ORG.AFILIAS-NST.INFO.
org.            172800    IN    NS    D0.ORG.AFILIAS-NST.org.
org.            172800    IN    NS    A0.ORG.AFILIAS-NST.INFO.
org.            172800    IN    NS    A2.ORG.AFILIAS-NST.INFO.
org.            172800    IN    NS    B0.ORG.AFILIAS-NST.org.
org.            172800    IN    NS    B2.ORG.AFILIAS-NST.org.
;; Received 435 bytes from 192.58.128.30#53(j.root-servers.net) in 31 ms

org.            0    IN    SOA    a0.org.afilias-nst.info. noc.afilias-nst.info. 2008502420 1800 900 604800 86400
;; Received 96 bytes from 199.19.56.1#53(A0.ORG.AFILIAS-NST.INFO) in 49 ms

sfrazer-mbp:~ sfrazer$

A0.ORG.AFILIAS-NST.INFO should have returned a list of our DNS servers, which would then be queried.

In short, the issue is out of our control, as our DNS servers remain healthy and serving the correct content, and the websites themselves are still up, even though some people will be unable to get to them.

Because we set our Time To Live on DNS zones to 5 mintues, the outtages generally don’t last long (the cache expires quickly, and is refilled) but the request rate is higher, so people are more likely to see the problem.  The alternative would be longer TTL settings which would reduce the number of times people saw the problem, but would lengthen the time until the problem resolved itself.

Update: The problem has apparently been resolved.  More information here.

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Free Burgers! Oops. Just Kidding.

Ummmmm

Ummmmm

Is there ever such a thing as too much viral marketing?  Carl’s Jr. faced this unusual scenario recently when it gave away free Famous Star burgers.  According to wired.com the free burgers were only intended for a small group of contest winners attending a Los Angeles Lakers home game Jan. 6, who were texted a special Lakers site URL and a coupon code for a printable coupon.

In a matter of hours, the coupon code and links to the URL showed up on coupon sites across the internet.  Carl’s Jr wasn’t amused and refused to honor the coupons unless bearers could prove they were at the game.

“We’re wanting things to go viral, just not free offers,” said Beth Mansfield, a Carl’s Jr. spokeswoman. She said that was the first, and likely the last time the chain would give out free burgers that way.

Are you kidding?  No one gets to choose if they go viral–or what goes viral. That’s the point.  Didn’t someone at Carl’s Jr. or their ad agency know about coupon sites?  Carl’s is blaming a winner for “sharing” the code. The spokeswoman told wired:

“Obviously, somebody who was at the game shared it with a friend. Eventually, it was everywhere,” Mansfield said in a telephone interview.

Everybody what?

Everybody what?

So they did what lot’s of people do–blamed the victims and discontinued the offer after 50 burgers were given away. I applaud Carl’s for trying to reach consumers where they are–in the stands at Staples Center–and using text messaging as an avenue to reach them, but I don’t understand their naivete about coupon sites.

It’s clear from Carl’s/Hardees advertising they are trying to reach a young, male demographic, but it just seems to me that someone–or maybe someone’s mom–would have known the coupon code would spread “faster than a Paris Hilton homemade porn” (sorry, no link to that).

A simple, pre-emptive move to require a ticket stub to redeem the coupon could have saved them from all the bad press. The coupon’s fine print mentions an expiration date, and few other limitations already.

Bring your ticket stub

Bring your ticket stub

Carl’s naivete aside, shouldn’t they have honored the coupon once it went viral? Dropping the promo is the kind of fearful move that gives companies a bad rep, especially with guys wanting the free hamburgers promised them. How much could a greasy burger really cost them to give away in exchange for gaining a few new customers–and selling some fries and soft drinks at the same time?

Maybe they ought to just put a “sorry for the inconvenience” message on their own web site, and give everyone their meat.  Carl’s web site is cool anyway with lots of interactive features that will appeal to the demographic target and get them to stay a while.

I dunno, maybe I’m wrong here. I think Carl’s learned something about viral coupon codes, but if this story spreads, they may have even more to learn about their customers.

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Best Ten Intranets of 2009

I know what you’re thinking.  Another top whatever list.  But the Nielsen Norman Group released its list of Best Ten Intranets of 2009 last week and, as usual, they provide some interesting reading and great insight. I’ve written here before on what we can learn from others’ mistakes and successes, so why not take advantage of some more free advice from the Nielsen Norman Group. They have been evaluating intranets for nine years now, so they have some pretty good advice to give.

Because this list rates intranets, we can’t see what makes them award-winning without purchasing and downloading the full report. At 473 pages with 241 screen shots for just over 200 bucks you may want to do that. However, I think some of the trends the Nielsen Group notes in the study summary are as interesting as the details. Here they are in a nutshell.

Intranet teams are growing

Companies appear to be taking more ownership over their intranets and building them with users in mind. This takes (wo)manpower, so budgets and headcount for them are trending upward. If you don’t have those types of resources, no worries. Nielsen says most companies use a combination of in-house talent and outside consultants to build great intranets.

Today, the predominant approach to running intranet design projects is to engage one or more consultants and external agencies to contribute parts — and only parts — of the design, while keeping overall control inside the company itself.

Intranets are playing a strategic role in supporting work processes

According to the study, intranets are becoming “important, strategic tools for doing business more efficiently.” For the first time, a winning intranet team (ERM) reports directly to the company chair. While this isn’t a trend itself, (most still report to Corporate Communications or IT) this year does show more executive visibility.

This executive involvement typically results from companies viewing the intranet as a collaboration tool and appreciating the increased business efficiency that a good intranet brings.

Intranets are using social networking and collaboration tools

The classic view of intranets being the place for HR forms and departmental policies is on its way out. While those housekeeping-type features still exist, award-winning intranets host wikis, forums, sophisticated search tools, and CEO blogs.  One winner (Deloitte Touche Tohmatsu) has a YouTube-like space for workers to upload videos to an internal “TV” channel.

CEO blogs have become vastly popular on the best intranets, with one winner’s blog (HSBC Bank-Brazil) enjoying 2 million views since 2005 and 8,000 employee comments.

Clearly,  (CEO blogs are) a well-established feature. What’s new this year is the sheer prevalence of this communications tool; we now have enough good examples to specify 9 guidelines for an intranet CEO blog.

Intranet customization and personalization improves productivity

Personalizing intranet features such as news, favorites, and links so users have quicker access to only the information they need or want for their jobs eliminates hours of wasted time.

Simple customization can often generate sizable productivity wins. For example, at McKesson, sales people can create a My Product List and My Favorite Reports, freeing them from having to wade through the much longer lists of all available options. Much appreciated when you’re on the phone with a customer and would prefer to focus your mental resources on closing the sale, rather than navigating the intranet.

Many intranets are improving usability by including multilingual interface features as part of its personalization options. BASF, one of this year’s winners, has 13 language options for its main features.

Intranet platforms are becoming more uniform

The hippie-rebel in you might cringe at the sound of the word Sharepoint, but like it or not, half the winning intranets for 2009 used it. However, there were several other great software vendors that winners used.  But the move toward better, single platform solutions that support the features users demand is evident.

Among the winning intranets, many are built on a single intranet platform that integrates most of the supporting features they need — including a content management system (CMS) and search. Some winners supplement their main platform with a few selected tools for specialized purposes — mainly Web analytics.

Intranet design is increasingly user-centered

Top intranets are employing usability tests and usage metrics to determine ROI and seeing great results when sites are designed around users.

Across this year’s winners, the average increase in intranet use was 106%. This is about the same as we’ve seen in previous years: The average usage increase in the 2005–2008 winners was 110%. So, roughly speaking, improving an intranet’s usability will double its use.

LLBean’s award winning site increased its usage from 67% on its old site to 88% for this year’s. Redesigning the site with users in mind has helped them cut the time it takes to perform certain tasks by more than half.

It’s easy to understand why top management sees a well-developed intranet as a strategic way for organizations to improve productivity on day-to-day tasks. It’s also the best internal marketing tool an organization can have.  We spent a lot of time in the late 1990s creating vision and mission statements, but those ideals had a long way to travel to reach our workers.  In the intranet 2.0 age, we can hear and see those ideals in action using tools like internal webcasts and blogs. So not only do our customers get the right message, so do our best marketers–our workers.

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Some Eyeballs and Eardrums Are Worth More Than Others

While watching Top Gear on BBC America, I shop for an “I AM THE STIG” t-shirt on the BBC America website as a gift for my husband. While reading Real Simple magazine, I watch Clean House on the Style channel and plan a trip to The Container Store for more storage bins for toys and clothes for my kids. It’s a wonder I can pay attention to all of these messages, yet I am making decisions based on my media consumption.

Ad revenue takes a nose dive, jobs fall off as well

But with the global credit crisis and continual news of lost jobs in lots of different sectors, are my eyeballs and eardrums worth less than they used to be? Apparently so. Take a look at this post and graph from Peter Kafka on his Media Memo column: Why You’re Losing Your Magazine Job. The quarterly changes in ad pages for 2006, 2007, and first quarter of 2008 were nearly flat, hovering around 1% to 3%. But last summer, they took a nosedive to the double digits, 14% drop in number of ad pages. The data is from MinOnline, the Media Industry Newsletter. They also report this week that automotive magazine ad revenues dropped by more than $400 million in 2008. Now, online advertising revenues totaled $5.7 billion in the second quarter of 2008 – compared compared with $5.1 billion in the second quarter of 2007. Magazine advertising revenue for full-year 2008 closed at $23,652,018,533. That number, $23 billion, contains a lot of commas. It would appear that your eyeballs while looking at a website are worth less than while reading a magazine. Actually, I guess I’d have to calculate the cost per pair of eyes based on magazine circulation or website viewers. Are online ads easier to track conversions from, compared to print media, and therefore more valuable in measurability and value for the investment?

Faster news cycles, content delivery must keep up

You also have to wonder, why is the printed word declining so much faster than other media? A commenter on Peter Kafka’s blog entry responds, “The notion of waiting on tomorrow morning’s paper for the news is almost lunacy to anyone under the age of 30.”

For both the magazine and newspaper, just employing a web editor is no longer enough. They must meet their readers where they live, as the Christian Science Monitor is striving to do. Read more about combining print and web content deliverables in Michael Silverman’s informative blog entry, News is Hot, Newspapers Are Not. They will not abandon the printed, indepth background coverage that their readers crave, but will deliver a weekly print publication in addition to the web content. I think we’re witnessing the future of news”papers” and it’s quite an exciting time.

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How Not To Use Email

A few months ago I began receiving emails from Verizon regarding a cell phone account that someone set up and helpfully attached my email address to.  This account has nothing to do with me, but Verizon happily took my email address and began sending me notices such as the one below.

Note the very helpful link that says “If you are not the intended recipient and feel you have received this email in error, please click here to notify us.”  That link takes you to the generic support page at Verizon.  I’ve spoken with three different people there and there is no way to look up an account based on the information included in the email (which is why I didn’t bother to blur any of it) or by my email address.  Frankly, there’s no way they can help me, and I’ll continue to get these emails until the account is deactivated.

Whenever you accept an email address, regardless of whether you take it in via a web form or in person, ALWAYS validate the email address and give the target an option to opt out. Doing otherwise may make a potential client into a potential enemy.

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Need a Content Management System—For Your Life?

Random farmily I don't know, but they look pretty buzy

Random family I don"t know, but they look busy.

This time of year, everyone feels the need to get organized. Store’s ads offer everything from home office shredders, to plastic storage containers, to free office basics, so it’s easy to clear off your desk and tidy up the office with so many tools  available. But if you are like me, the place that’s most difficult to get organized is the rest of your life. To get that organized, I stopped fretting so much, and just got Cozi.

I’m a meticulous keeper of my Outlook calendar for professional appointments and meetings, but as my business grows and my family activities increase, sometimes I let  organizing my personal life slip and I start to feel out of control (which is scary for a control freak). So I felt I needed a better way than a kitchen calendar to keep track of everyone’s schedules. I recently set up a Google calendar for my spouse and me to track each others’ schedules, add school functions, weekend plans, etc. I loved it, but unfortunately my husband could never get logged on and really had no desire to use it. Plus, I still had my professional calendar in Outlook.

Not much happening here.

Not much happening here.

The same thing happened when my mom needed radiation therapy 5 days a week for several weeks. My family had a plan to take turns driving her the 25 miles each way so my dad wouldn’t have to do it every day. My lame solution for keeping us all informed was, again, to set up a Google calendar and share it with the entire family. Exactly one person was able to figure out how to view and edit the calendar, and that same exact person is the only one who ever actually offered to drive my mom. (How the plan failed altogether is another story and has more to do with a stubborn father than the Google calendar. Oh, and my mom is fine now.)

But today I stumbled upon cozi.com, a free content management system for my family. Cozi doesn’t promise to manage the actual family members themselves—that’s what PhD’s in psychology are for—but it does manage information family members need to share in order to prevent someone from getting accidentally left at soccer practice.

No more fretting. Get cozi.

No more fretting. Get cozi.

Cozi is another example of Software as a Service (SaaS) that we have come to love and depend on, much like our Gmail accounts and Google docs. It’s one place where you can can post photos, manage a calendar, keep a family journal, and create shopping lists.

But what good is all that when you are on the run all day? Cozi truly is a content management system. So you can do all those things in one place, and retrieve them from another. Aside from the convenience of being able to log onto your family management system from anywhere, you can access lists, appointments and reminders via a toll-free number from any phone. So if you failed to print and take your grocery list with you, you can call in from the canned food isle at the market and have it read to you or have it texted to you —or both. Who wants to waste paper anyway? And you can send reminders and notes like, “Don’t forget to pick up the cat,” or “For the fifth time, dinner is ready, now get home or starve. “ I know I’m sounding like your mom, but hey, that’s my personal life, and don’t pretend it’s not yours, too.

I tried this feature today, but Cozi kept sending me text messages that asked me to approve receiving a message, so I approved them, but never got the messages I wanted. So I contacted Monya Mandich,  Cozi marketing director, and she had her tech team look into it. Apparently there are some cases where a glitch occurs in either the cellular service or their software and the number has to be manually verified.  So they did that and it works fine now. But the discussion forum on their web site has several inquiries about this so hopefully its a glitch they can fix soon.

Cozi has a few other features such as a downloadable calendar widget if you have a Google desktop—which I don’t have so I didn’t try that out—and a handy little syncing tool to import your Outlook calendar directly into Cozi (Yay!) or sync Cozi with Outlook.

Outlook toolbar.

Outlook toolbar.

Either way, you can choose which items to share and which to leave at work or home. This feature is still in beta version and has some known issues, so be sure to check them out before you expect life-transforming results.

There are some features I’d still like to see Cozi add. One, is the ability to share parts, but not all, of my Cozi stuff with extended family. For example, my sisters and I would like a place we can keep in contact, share photos, post extended family events and reminders, collaborate on gifts for our parents, etc., without sharing individual family schedules and appointments. At this time that’s not a feature Cozi offers. However,  Ms. Mandich said (via email) that they have gotten the same feedback from others and are working on that feature.

Darn. I have to create another account?!

Darn. I have to create another account?!

Another thing that seems like a no-brainer to me—but I’m sure there are some type of legal obstacles for (aren’t there always?)—is the Betty Crocker recipe widget on Cozi. On your shopping list page is a link to the Betty Crocker featured recipe. If you click on it, it takes you to where else, bettercrocker.com, where you can browse recipes, create shopping lists and perform other typical cooking site actions. But you have to have a separate bettycrocker.com account to create a shopping list. I don’t need another form to fill out and another account to forget my password for. And again, what good does it do me to have shopping lists trapped on a web site somewhere? Why can’t I just import the shopping list directly to my Cozi lists, send it to my cell phone, drop the cat off at the vet, and dash into the store to buy what I need? Maybe just a downloadable toolbar for my Firefox browser?

Maybe Cozi can’t fix everything I slack off on in my personal life—it won’t do laundry or go to the gym for me—but it might give a control freak some semblance of control, and today may have been the last time I ever see a family member walk in the door when they are supposed to be at the dentist.

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Is it a Federal Crime to Violate the Service Terms of a Web Site?

Is it a federal crime to violate the service terms of a Web site? Some Federal prosecutors in Los Angeles think so, and they are waiting to find out from U.S. District Judge George Wu, who presided over the case against Lori Drew, the Missouri mom convicted of three misdemeanor counts for unauthorized access to MySpace’s computer system. Drew used MySpace to create a fake account for a fake 16-year-old boy named “Josh” in order to romance her daughter Sarah’s then 13-year-old classmate to find out if she was spreading rumors about Sarah. The plan was to then dump the girl, Megan Meier, over the internet, a girl known to be under treatment for depression. Meier hanged herself in her bedroom closet shortly after a final message from “Josh” saying, “The world would be better off without you.”

Drew’s attorney, Dean Steward, has argued that the verdict should be thrown out on the basis that “prosecutors failed to show a crime was committed because his client violated MySpace service terms.”

According to a recent AP story, Steward wrote in his dismissal motion,

“Is it a federal crime to violate a Web site terms of service? The correct answer should be a resounding no.”

This is despite the fact that according to a December story on wired.com’s blog Threat Level, jurors in the original case wanted to find Drew guilty of all four felony charges against her, but settled on the lesser charges for some very compelling reasons (which you can read more about in the Threat Level story). Drew was charged with three felony counts of obtaining illegal access to MySpace’s computers and one count of conspiracy. Charges were levied under the Federal Computer Fraud and Abuse Act, which in the past has been used in hacking and trademark theft cases, when Drew and her 18-year-old employee, Ashley Grills created the fake account.

The jury forewoman told Threat Level there just wasn’t enough evidence:

“Trust me, I was so for this woman going away for 20 years,” Valentina Kunasz told Threat Level. “However, on the harsher felony charge, it was very hard to find her guilty on the specific [evidence] given to us.”

One piece of critical evidence the jury was not allowed to consider was that of the third and final email send from the fictitious 16-year-old boy.

Kunasz said jurors were given printouts of three conversations between Megan and “Josh” as evidence of Drew’s three alleged felony violations. But Kunasz said the final message that Megan received wasn’t among the printouts, and the three that jurors did receive weren’t malicious.

“They were ‘oh you’re so hot,’ ‘I love you’ and who-loves-who messages,” she said. “It wasn’t something that to me personally — and I think the rest of the jury felt the same way — was malicious in mind.”

Kunasz said jurors were not allowed to take into account the last message sent to Megan, because the message was not sent through MySpace. Ashley Grills testified that she sent the message through American Online’s instant messaging service.

To find Drew guilty of a felony or misdemeanor, the correspondence had to involve interstate communication, but prosecutors never introduced evidence discussing whether the final AOL message involved interstate communication. The AOL message also would not have been covered by MySpace’s terms of service, which were at the core of the case against Drew, hence the message was not included in the juror’s evidence packet. Testimony did establish, however, that the three messages jurors
saw that were sent through MySpace were interstate communications because they traveled from the Drew computer in Missouri through MySpace’s servers in Los Angeles County.

“The last message was a huge piece of evidence,” Kunasz said, “but we had no way of knowing whether it was interstate or not. I honestly think that if they gave us a little more solid, hatred-type e-mails or MySpace messages it would have been a lot easier [to convict her].”

Eight of the jurors also wanted to convict Drew of the felony conspiracy charge, but the decision was deadlocked because:

“Four jurors felt that because Megan and Sarah Drew had a opened a MySpace account months earlier to meet boys, that Megan was emotionally functional and should have known what she was getting herself into by communicating with “Josh.” She should have been prepared to be rejected by “Josh.”

“This was a very serious subject for every single one of us. We wanted to make sure that we came to the right decision and that there was no question on anything,” said Forewoman Kunasz.”

The misdemeanor convictions were clearly meant to punish Drew in some way for the death of this young girl. The prosecutors simply didn’t present enough evidence to make the felony charges stick.  But Threat Level reported Thursday Drew’s attorney sees the verdict as one that raises the question:

“. . . whether it mean(t) the jurors found Drew guilty of cyberbullying “or was it no finding at all,”

A 45-minute hearing Thursday to determine whether the verdict against Drew should be thrown out ended with no decision by Judge Wu. A sentencing trail has already been set for April 30 and Wu has indicated he will issue a written ruling before then.

It’s evident this is new ground for cyberlaw. Or is it?  Are we letting the “forum” on which these crimes were committed dictate whether a crime was committed at all?  If Drew had put a real 16-year-old boy up to this hoax knowing what they knew about Meier’s state of mental health would it be so easy to dismiss?

And what about that third message that was sent via IM rather than MySpace?  Did prosecutors mess up by filing charges of violating a web site’s user agreement rather than a broader charge?  Is there a broader charge they could have used?

This case is complex, and I plead ignorance in my knowledge of the law, but ought Drew be guilty of something? I encourage you to read the articles cited here and give us your thoughts. Should this conviction have ever been based on violation of a web site user agreement? Under the circumstances, should the charges stick?

As Forewan Kunasz told Threat Level when asked the same question, “When it’s gross circumstances of someone killing themselves…. “

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Will You Go on a Digital Diet in 2009?

Ah, 2009, a new year and a new start, including resolutions to improve oneself. Let me guess, you want to save or make more money, lose weight or increase fitness, or manage your time more effectively. You and the rest of us! Let’s talk not about food consumption, instead, let’s talk about your media consumption. And while we’re at it, let’s recognize that we’re all offering media. According to the 2008 Media Report from Future Exploration, everyone’s a media mogul. Especially interesting to me is user-generated content. Participatory media is resulting in a nearly infinite supply of content, although the increased fragmentation of attention is certainly an implication as the report points out. They also think that Pro-Am (professional-amateur) content models will emerge, a model in which I’m very interested.

What’s in the forecast for media trends? Microboredom, facebook fatigue, and digital diets

Map by Richard Watson with help from Ben. More at www.nowandnext.comNow, lest you think I take all this forecasting too seriously, read some of the “Global Risks” floating in the seas around the tentacles. It’s downright risky to take this map too seriously, folks. But let’s look down the media arm of the star fish. Flight to quality, Facebook fatigue, Skimming, Micro boredom, and lastly, Digital diets. I honestly had no idea what “microboredom” is, so I found a definition. But I dedicate this discussion to digital diets – media saturation levels that have to do with information overload.

The ComputerWorld article, Information overload: Is it time for a data diet? says that “According to market research firm IDC, by 2011 the digital universe will be 10 times the size it was in 2006… Some use technology to combat the information overload, while others suggest putting yourself on an information diet and taking control over how much you allow yourself to be exposed to.”

What are the types of digital diets?

One is when a photographer takes pounds off of a person with digital imaging. This is a rather horrible practice since it portrays an impossible body image. Apparently wedding photographers now offer this to brides. Blech, let’s not dwell on that digital diet.

Yet another downsizing is the continual skinny trend in handheld and mobile devices. When Engadget and Gizmodo use terms like “anorexic” to describe a cell phone, be sure that the diet metaphor refers to hardware as well.

Another type of digital diet is a month-long traditional media diet. Similar to the documentary 30 day Super Size Me diet, where Morgan Spurlock ate only at McDonald’s for a month, this journalist decided to try a month without television, newspaper, magazines, or radio in 2006. Interestingly, it didn’t sound like a real hardship or that she had any sense of loss of information. She says, “Because I was relying primarily on digital sources for information, I was always on the watch for useful sites.” As a content creator, how would your site assist digital dieters? Also, as a content consumer, how can you control the information that comes to you rather than getting “sucked in” to the information offered?

How about an attention overhaul

Merlin Mann of 43folders.com has a great, short podcast called “Goin’ on a Media Diet.” He has great ideas in it, such as, make a mindful phone call – don’t drive, walk, fold laundry, or clean the kitchen while talking on the phone. Just talk to the person on the other end and do nothing else.

A similar suggestion – while on a conference call at work, turn off your computer monitor so you aren’t tempted by incoming email messages or instant messages. Really participate in the meeting as if you were sitting at the table with your coworkers in a conference room.

Dial back your intake, reclaiming your attention. Prune your RSS feed reader list. Take some time to assess your information intake and the amount of time you spend with media, and make a media date with yourself so that you make time for the consumption that matters most to you.

What are some other ways you intend to tune up your digital intake in the coming year?

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