Lessons From Google – Become a Verb
I was reading SEObook’s blog regarding marketing lessons from Google and particularly enjoyed the suggestion that you should strive to “become a verb.” Google, of course, has entered the vernacular as almost synonymous with search engine. And the act of “Googling” is simply searching for things on Google. Thus Google has become a verb.
Therefore, it was with great excitement that I learned the other day that we had been “Duo-ed” Or said differently, somebody was “Duo-ing” us. OK, it doesn’t have the same ring as “Googling” but the concept is the same. If mimicry is the highest form of flattery, certainly having someone bid on your firm name in search engines is second highest in the flattery department.
We have the greatest regard for Greenfield Belser, a leading branding and design firm in Washington, D.C. In fact, we are even working jointly with them on a web project. Greenfield Belser has chosen to use Google AdWords to bid on our firm name. Eight years ago when we entered the same law firm marketing arena in which they compete, I doubt that we were a blip on their radar. Today they are paying hard coin to be found when people are searching for us. We’ve been “Duo-ed.” We’ve become a verb. Watch out Google, here we come.
