http://blog.duoconsulting.com/2008/11/13/going-beyond-reports-to-visualizations-for-website-visitors/ Chicago-based web developer Duo Consulting shares its opinions, advice & experiences about web content marketing, management and social media Wed, 10 Mar 2010 11:19:15 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://blog.duoconsulting.com/2008/11/13/going-beyond-reports-to-visualizations-for-website-visitors/comment-page-1/#comment-4554 Social media and web content writings | just write click Mon, 15 Dec 2008 11:10:28 +0000 http://blog.duoconsulting.com/?p=2007#comment-4554 [...] From Written Reports to Visualization for Website Analytics Duo uses a persona-based approach to website designs - which should help answer questions like, “Are potential clients or current clients the most common website visitor and your target for content?” Personas help designers and programmers visualize real people reading and acting on the content they find on a website. But after the design is done and the website is implemented, you have to know what your visitors are doing, how long they’re spending doing that, and whether your website is efficiently “converting” the behavior you want to see - buying a product, signing up for a class, or connecting with other like-minded individuals. So you constantly monitor your website to answer the questions related to your personas’ behaviors. Read more [...] [...] From Written Reports to Visualization for Website Analytics Duo uses a persona-based approach to website designs – which should help answer questions like, “Are potential clients or current clients the most common website visitor and your target for content?” Personas help designers and programmers visualize real people reading and acting on the content they find on a website. But after the design is done and the website is implemented, you have to know what your visitors are doing, how long they’re spending doing that, and whether your website is efficiently “converting” the behavior you want to see – buying a product, signing up for a class, or connecting with other like-minded individuals. So you constantly monitor your website to answer the questions related to your personas’ behaviors. Read more [...]

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