Comments on: Why Luxury Brands Enter the Social Media Scene

By: Melani Demny

Melani Demny — Wed, 17 Mar 2010 17:03:41 +0000

Wow You did a really good job on this thing.

By: Sonny Cohen

Sonny Cohen — Sat, 05 Sep 2009 03:03:24 +0000

Agreed. While it’s curious, I’m not sure it is that strategically different. That is, the specific technology (FB or MS) is the last consideration in the POST (People, Opportunity, Strategy, Technology) process discussed in Groundswell, a Forrester Research social media book I’m reading and promoting to everyone I know. Essentially, if they’ve got the other 3 components in place, choosing the right technology, in this case MySpace, flows from these considerations. They either have the information that maybe we don’t. Or they read the data and went the wrong way.

By: Ef Rodriguez

Ef Rodriguez — Fri, 04 Sep 2009 19:09:14 +0000

Curious that Cartier went with MySpace instead of Facebook…

By: Image is Everything « EUREKA

Image is Everything « EUREKA — Thu, 03 Sep 2009 17:17:36 +0000

[...] from you how luxury brands can embrace social. You can also read more on this topic from Mashable, Duo, and results from a recent study. It’s going to take some time for brands –and society—to [...]

By: Five Ways Luxury Brands Can Overcome the Conundrum of Social Marketing » A Day in the Life of Jonathan “Jon” Gillardi… aka “Johnny Montana”

Thu, 03 Sep 2009 15:34:06 +0000

By: Five Ways Luxury Brands Can Overcome the Conundrum of Social Marketing « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Thu, 03 Sep 2009 15:01:46 +0000

By: Lucy

Lucy — Wed, 22 Jul 2009 19:25:15 +0000

There are already a bunch of social networks operating/partnering with Luxury Brands…Decayenne.com, asmallworld.net, Elixio.net, spire.com are the main players in this new niche..