Web Content Management Webcast: Beyond Traditional Models

As business units demand more from a web presence, IT has been asked to respond with web content management (WCM) systems that do more than deliver content. This webcast from Search CIO Midmarket (registration and Real Player required) examines the types of content management systems available, the differences between standard WCM products and persuasive WCM products that manage and deliver content.

Duo Consulting CEO Michael Silverman and Scott Abel, The Content Wrangler, producers of the Web Content Conferences, sift through the hype of certain features and discuss web delivery extras such as personalization, analytics, and multichannel delivery. They also offer specific advice and user examples on how you can set up a successful WCM system that meets the needs of both IT and the business.