$2 Million an Hour

That’s revenue Google gets by focusing on the effectiveness of its advertising engine. “The Human Hands Behind the Google Money Machine” in today’s New York Times, shows the importance of analytics and how it is used by Google to drive revenue. The story reviews the genesis of the Googles AdWords program, five years ago when GoTo.com was acquired by Yahoo. GoTo was the first to pioneer advertising, but Google made a critical advance improving the system by actually looking at the click-throughs, not just what people were willing to bid for ads, that pushed Google ahead to stay. On the web it’s all based on metrics and analytics. At Duo we keep harping about analytics and how clients should benefit from studying what really go goes on with their sites – but few take advantage of that recommendation. The advantage there is there for those that do – and they are going to reap the rewards.