Blocking and Tackling
Everybody wants to drive more traffic to their site, but few are willing to execute the basic strategy to make it happen. The Chicago Tribune in an article titled “Grabbing the search spotlight” clarified once again that it is all about content.
Matt Moog from Viewpoints.com couldn’t have said it clearer when he said that “70 percent of all Internet sessions start at Google.” To attract these surfers to your site you’ve got to begin with understanding the keyword phrases people use that you want to attract. At Duo we call this step Keyword Ideation. Next, use these targeted phrases within relevant content on your site, and update that content often. It’s really that simple, but hard to do because it takes discipline to focus on the basics.
At Duo we create websites that make it easy for you to integrate and update significant amounts of site content. We do this because it is content that acts as a magnet to attract relevant users to your site, and our mission is to improve lives by connecting people with the information they seek through technology. Learn more by attending our WebContent 2008 Conference in Chicago June 17 & 18.
