Experiment in Online Social Networking at the 2008 Legal Marketing Association Annual Conference

We published a Legal Marketing Association Annual Conference event on Facebook. The goal is to provide a forum for discussion, opinions, connections, photos, videos and whatever regarding the Conference. There may be other or even better forums for this. But we thought we’d run it up the flagpole and see if anyone salutes. And they have.

We notified 400+ pre-registered attendees about the Facebook page via email. Of the 130 people who bothered to open the email, 20 responded to the embedded survey on social networking and 8 took the next step to engage on Facebook.

I’m not judging numbers. And I’m not even sure what to measure. But what I know is this: People want to connect.  And from connections comes social interaction and business. I’m all for promoting that.

March 12 - 14 we’re exhibiting in LA at the 22nd Annual Conference of LMA. We’re going to whip this puppy (figuratively, of course) and see what happens. The party is open to everyone.  Come on down. (A Facebook account (free) is required to access this page).