November, 2006

Seth Godin’s Incomplete Guide to Building a Web Site that Works

We have
added some of my favorite ebooks to our site for your reading pleasure.  The first one you might want to download is
from Seth Godin called Knock Knock.

He says
“just about everything you think you know about Web sites is wrong.  What the establishment has taught you about
Web design and strategy is largely self-serving, expensive, time-consuming and
completely ineffective.”

The short
book offers just a few key points – but they can make big difference in your
website strategy.  Subjects covered
include -

  • Buy traffic
  • Tell a
    story
  • Web pages –
    not web sites are what’s important
  • Treat
    different people differently
  • Test and
    measure

Good stuff
– direct and to the point.

Download it
now at:

http://www.duoconsulting.com/downloads/other_resources/KnockKnock.pdf

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Last Call for Building Functional Websites Seminar

If the
content on your site isn’t relevant — fresh, correct, easy to find, and easy
to use - you could be hurting your company.  Join us for a half day of
interactive workshops with Duo’s Web experts and learn:

  • How content drives business on
    the Internet;
  • Secrets to getting your content
    noticed by search engines;
  • How to save costs and boost
    profits through community involvement;
  • How to create great websites that
    drive the business results.

Thursday,
Nov. 16, 2006 | 8:30 am - 12:00 noon | $125

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