Attention Google Advertisers!

If you’re currently part of Google’s AdWords program, you should, well, check out Google Checkout.

An online wallet similar to Paypal, Google Checkout is designed to speed the process whereby an online shopper clicks on a Google ad and buys the product advertised.

Google is offering significantly discounted transaction fees for advertisers — upwards of 20% of advertising dollars spent. That translates into a low-cost shopping cart, easily integrated into your site if you’re already running Adwords. And if you’re not — well it’s just one more reason to consider joining the program.