Using Web Analytics to Meet Your Business Objectives

A number of our clients have recently discovered the power of web analytics. One company used a tool to track the number of downloads to a product on the day it launched. Another was able to determine whether or not use of a link on their site increased based on a small change they made to its appearance.

Everyone with a website should be setting goals for that site that are directly related to their business objectives. With the tools that are available today, this is relatively easy to develop a web analytics plan – the only challenge is actually putting this plan into action.

If you are one of the millions who are still learning about web analytics, our new whitepaper by Fred Salchli is a great primer. The paper provides specific definitions, examples and sites reference materials that are useful to anyone vested in your organization’s website. Click here to download the whitepaper, and look for more information on web analytics and the various tools available for measuring your website from Duo Consulting.